BOW is a Portuguese beachwear brand with a story that began in the waves.

In October 2013, Marta Posser Villar founded BOW at the World Surf Championship in Peniche — dressing every competing athlete and making its mark on the Portuguese coast from day one. The following summer, the first collection of bikinis and swimwear for women, men, and children arrived.

While women are at the heart of the brand — with an ever-growing range of exclusive styles and patterns — BOW has always believed that summer is better shared. The My BOW Family collection was born from that belief: matching pieces so every generation can wear the same, from the little ones to the adults.

Every year brings something new — sun hats, towels, beach bags — because the beach deserves more than just a swimsuit.

Production is 100% Portuguese, with fabrics sourced primarily from Italy, chosen for their quality, comfort, and durability. Every piece is crafted with intention, in Lisbon and the North of Portugal.

For over a decade, Marta built this brand with passion and purpose. In 2025, Cristina Fraga joined BOW — bringing new energy to help the brand grow into the next chapter it deserves.

BOW is more than swimwear. It's a way of living summer.